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</o:shapelayout></xml><![endif]--></head><body lang=EN-US link=blue vlink=purple><div class=WordSection1><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'><o:p> </o:p></span></p><div><div style='border:none;border-top:solid #B5C4DF 1.0pt;padding:3.0pt 0in 0in 0in'><p class=MsoNormal><b><span style='font-size:10.0pt;font-family:"Tahoma","sans-serif"'>From:</span></b><span style='font-size:10.0pt;font-family:"Tahoma","sans-serif"'> MCIWEB <br><b>Sent:</b> Tuesday, October 23, 2012 9:54 AM<br><b>To:</b> SI-Conservation<br><b>Subject:</b> FW: Webinar on Raising Money for Collections Conservation<o:p></o:p></span></p></div></div><p class=MsoNormal><o:p> </o:p></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'><o:p> </o:p></span></p><div><div style='border:none;border-top:solid #B5C4DF 1.0pt;padding:3.0pt 0in 0in 0in'><p class=MsoNormal><b><span style='font-size:10.0pt;font-family:"Tahoma","sans-serif"'>From:</span></b><span style='font-size:10.0pt;font-family:"Tahoma","sans-serif"'> Choudhury, Abigail [<a href="mailto:achoudhury@conservation-us.org">mailto:achoudhury@conservation-us.org</a>] <br><b>Sent:</b> Tuesday, October 23, 2012 9:51 AM<br><b>To:</b> MCIWEB<br><b>Subject:</b> Webinar on Raising Money for Collections Conservation<o:p></o:p></span></p></div></div><p class=MsoNormal><o:p> </o:p></p><p class=MsoNormal><b><span style='font-family:"Century Gothic","sans-serif"'>Thursday, November 8, 2012, 2 - 3:30 p.m. Eastern Time<o:p></o:p></span></b></p><p class=MsoNormal><span style='font-family:"Century Gothic","sans-serif";color:black'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-family:"Century Gothic","sans-serif"'>The Foundation of the American Institute for Conservation is pleased to announce a webinar on fundraising for conservation. The program is offered in collaboration with the American Alliance of Museums and funded by a grant from the Inge Foundation. <o:p></o:p></span></p><p class=MsoNormal><span style='font-family:"Century Gothic","sans-serif"'><o:p> </o:p></span></p><p class=MsoNormal><b><span style='font-family:"Century Gothic","sans-serif"'>Registration:</span></b><span style='font-family:"Century Gothic","sans-serif"'> <span style='color:#1F497D'> </span><span style='color:black'>Register on the AAM website: </span><span style='color:#1F497D'><o:p></o:p></span></span></p><p class=MsoNormal><a href="http://aam-us.org/resources/online-learning/raising-money-for-collections-conservation"><span style='font-family:"Century Gothic","sans-serif"'>http://aam-us.org/resources/online-learning/raising-money-for-collections-conservation</span></a><span style='font-family:"Century Gothic","sans-serif";color:#1F497D'> <o:p></o:p></span></p><p class=MsoNormal><span style='font-family:"Century Gothic","sans-serif";color:black'>$50 general registration; discounts available for AIC and AAM members.<o:p></o:p></span></p><p class=MsoNormal><span style='font-family:"Century Gothic","sans-serif"'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-family:"Century Gothic","sans-serif"'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-family:"Century Gothic","sans-serif"'>In this 90-minute webinar, presenters will use case studies to discuss various models and approaches to help leaders of collecting institutions of all sizes more successfully fund collections conservation by highlighting conservation needs to the board, donors, and visitors.<o:p></o:p></span></p><p class=MsoNormal><span style='font-family:"Century Gothic","sans-serif"'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-family:"Century Gothic","sans-serif"'>The presentation will highlight hard facts and real examples proving the benefits of the conservation-in-action approach, in terms of offers of funding, increased visitor numbers, regular repeat visits and greater visitor enjoyment. Presenters will examine what makes for a successful “adopt-an-artifact” program, consider variations on these programs that have been tried, and explore how these programs can be combined with social media campaigns. <o:p></o:p></span></p><p class=MsoNormal><span style='font-family:"Century Gothic","sans-serif"'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-family:"Century Gothic","sans-serif"'>Case studies include: Adopt-a-Carousel (Shelburne Museum, VT), the National Trust Open Conservation projects (UK) and others.<o:p></o:p></span></p><p class=MsoNormal><span style='font-family:"Century Gothic","sans-serif"'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-family:"Century Gothic","sans-serif"'>Please note: grant writing and large gift solicitations will not be covered in this webinar.<o:p></o:p></span></p><p class=MsoNormal><span style='font-family:"Century Gothic","sans-serif"'><o:p> </o:p></span></p><p class=MsoNormal><u><span style='font-family:"Century Gothic","sans-serif"'>Who Should Attend<o:p></o:p></span></u></p><p class=MsoNormal><span style='font-family:"Century Gothic","sans-serif"'>Conservators, collections managers, registrars, curators, development and membership staff, directors, CEOs, PR and marketing staff from collecting institutions of all sizes.<o:p></o:p></span></p><p class=MsoNormal><span style='font-family:"Century Gothic","sans-serif"'><o:p> </o:p></span></p><p class=MsoNormal><u><span style='font-family:"Century Gothic","sans-serif"'>How Will I Benefit?<o:p></o:p></span></u></p><p class=MsoNormal><span style='font-family:"Century Gothic","sans-serif"'>After participating in this webinar, attendees will be better able to:<o:p></o:p></span></p><p class=MsoNormal><span style='font-family:"Century Gothic","sans-serif"'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-family:"Century Gothic","sans-serif"'> Identify approaches for successfully funding collection conservation efforts<o:p></o:p></span></p><p class=MsoNormal><span style='font-family:"Century Gothic","sans-serif"'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-family:"Century Gothic","sans-serif"'> Integrate social media into fundraising campaigns<o:p></o:p></span></p><p class=MsoNormal><span style='font-family:"Century Gothic","sans-serif"'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-family:"Century Gothic","sans-serif"'> Communicate conservation needs to the board, donors and visitors<o:p></o:p></span></p><p class=MsoNormal><span style='font-family:"Century Gothic","sans-serif"'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-family:"Century Gothic","sans-serif"'>The live webinar will feature text chat, audience interactivity, closed-captioning, and access to presentation handouts and other resources. The webinar will also be recorded and archived for later on-demand access. <o:p></o:p></span></p><p class=MsoNormal align=center style='text-align:center'><o:p> </o:p></p><p class=MsoNormal align=center style='text-align:center'><o:p> </o:p></p><p class=MsoNormal align=center style='text-align:center'><img border=0 width=128 height=177 id="Picture_x0020_1" src="cid:image001.jpg@01CDB103.F86AA7D0" alt="Description: I:\Administration\Logos\FAIC bw Logo.jpg"><img border=0 width=230 height=108 id="Picture_x0020_2" src="cid:image002.jpg@01CDB103.F86AA7D0" alt="Description: http://learningtimesevents.org/aam/files/2012/09/aam-logo-new.png"><o:p></o:p></p><p class=MsoNormal><o:p> </o:p></p><p class=MsoNormal><br>______________________________________________________________________<br>This email has been scanned by the Boundary Defense for Email Security System. For more information please visit <a href="http://www.apptix.com/email-security/antispam-virus">http://www.apptix.com/email-security/antispam-virus</a><br>______________________________________________________________________<o:p></o:p></p></div></body></html>