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</o:shapelayout></xml><![endif]--></head><body lang=EN-US link=blue vlink=purple><div class=WordSection1><p style='mso-margin-top-alt:0in;margin-right:0in;margin-bottom:18.75pt;margin-left:0in;line-height:15.6pt'><span style='font-size:11.0pt;font-family:"Calibri","sans-serif"'>Please post. The situation gets more dire daily – Brooklyn Botanic Garden, Field Museum, now Carnegie Museum of Natural History.</span> Especially note the comment in this article by Denver CEO George Sparks: <span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#272727'>"If you worry about customers, things will work out well. If you worry about scientists or internal things, generally you are not very successful," he said. "I was impressed by the [Carnegie museum] team that came here. They were passionate and seemed headed in the right direction. I was very encouraged."<o:p></o:p></span></p><p class=MsoNormal><a href="http://triblive.com/news/allegheny/5182201-74/museum-carnegie-history#axzz2muyM2ID7">http://triblive.com/news/allegheny/5182201-74/museum-carnegie-history#axzz2muyM2ID7</a><o:p></o:p></p><p class=MsoNormal><o:p> </o:p></p><p class=MsoNormal><a href="http://www.post-gazette.com/local/city/2013/12/06/Museum-s-new-focus-on-revenue-customers/stories/201312060137">http://www.post-gazette.com/local/city/2013/12/06/Museum-s-new-focus-on-revenue-customers/stories/201312060137</a><o:p></o:p></p><p class=MsoNormal><o:p> </o:p></p><h1 style='margin:0in;margin-bottom:.0001pt;line-height:14.4pt'><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";font-weight:normal'>Carnegie Museum of Natural History's new focus on revenue, customers<o:p></o:p></span></h1><p class=MsoNormal><span class=storydate><span style='color:#474747'>December 6, 2013 12:10 AM</span></span><o:p></o:p></p><p class=MsoNormal style='line-height:11.7pt'><span style='color:#474747'>By David Templeton / Pittsburgh Post-Gazette<o:p></o:p></span></p><p style='mso-margin-top-alt:0in;margin-right:0in;margin-bottom:18.75pt;margin-left:0in;line-height:15.6pt'><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#272727'>The Carnegie Museum of Natural History's new focus on programs, exhibits and research to generate more public interest and revenues has been unsettling to some researchers and museum staff.<o:p></o:p></span></p><p style='mso-margin-top-alt:0in;margin-right:0in;margin-bottom:18.75pt;margin-left:0in;line-height:15.6pt'><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#272727'>But museum officials say they are confident they are headed in the right direction.<o:p></o:p></span></p><p style='mso-margin-top-alt:0in;margin-right:0in;margin-bottom:18.75pt;margin-left:0in;line-height:15.6pt'><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#272727'>"We're going forward, and we want our research efforts to support the mission of the museum," said David Hillenbrand, interim president of the Carnegie Museums of Pittsburgh -- the parent organization for the natural history museum, the Carnegie Museum of Art, the Carnegie Science Center and the Andy Warhol Museum.<o:p></o:p></span></p><p style='mso-margin-top-alt:0in;margin-right:0in;margin-bottom:18.75pt;margin-left:0in;line-height:15.6pt'><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#272727'>On Thursday, Mr. Hillenbrand along with Ann Metzger and Ron Baillie, the co-directors of the Carnegie Science Center who also are serving until year's end as interim co-directors of the natural history museum, explained museum finances and the new strategy to heighten public interest and revenues and maintain the museum's collection of 22 million specimens, fossils and artifacts.<o:p></o:p></span></p><p style='mso-margin-top-alt:0in;margin-right:0in;margin-bottom:18.75pt;margin-left:0in;line-height:15.6pt'><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#272727'>While the natural history museum is financially solvent, it has been running a deficit offset by borrowing from the cash flow of the Carnegie Museums of Pittsburgh, whose board of trustees wants to eliminate the deficit within four years.<o:p></o:p></span></p><p style='mso-margin-top-alt:0in;margin-right:0in;margin-bottom:18.75pt;margin-left:0in;line-height:15.6pt'><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#272727'>The new research mission will revolve around its newly created Center for Biodiversity and Ecosystems, which will use the museum's collections and new research to better understand and manage ecosystems, especially in the mid-Appalachian Region and upper Ohio Valley. Another research focus is its new Center of Evolutionary Studies.<o:p></o:p></span></p><p style='mso-margin-top-alt:0in;margin-right:0in;margin-bottom:18.75pt;margin-left:0in;line-height:15.6pt'><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#272727'>The museum also has offered voluntary separation packages to museum curators who meet a certain threshold of age and years of service. Mr. Hillenbrand would not discuss the status of individual curators.<o:p></o:p></span></p><p style='mso-margin-top-alt:0in;margin-right:0in;margin-bottom:18.75pt;margin-left:0in;line-height:15.6pt'><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#272727'>The goal is to develop "a more cohesive team rather than a bunch of individual researchers pursuing topics of their own interests," Mr. Baillie said. Those who continue with personal topics will be required to acquire 100 percent funding for their research.<o:p></o:p></span></p><p style='mso-margin-top-alt:0in;margin-right:0in;margin-bottom:18.75pt;margin-left:0in;line-height:15.6pt'><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#272727'>Historically, Ms. Metzger said, "researchers pursued topics of individual interest funded by the wealthy," as was the case with the natural history museum. "That's no longer the model. The natural history museum contains a wealth of information about our ecosystem management and habitats in crisis, and the impacts of climate change. These are issues of social relevance" that can be topics of museum research.<o:p></o:p></span></p><p style='mso-margin-top-alt:0in;margin-right:0in;margin-bottom:18.75pt;margin-left:0in;line-height:15.6pt'><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#272727'>Museum officials visited museums that pursued that strategy successfully and followed recommendations from a consultant who recommended an even more aggressive approach.<o:p></o:p></span></p><p style='mso-margin-top-alt:0in;margin-right:0in;margin-bottom:18.75pt;margin-left:0in;line-height:15.6pt'><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#272727'>For now, the museum is seeking to hire a director of science and research to help implement the new strategy. It also is seeking a new president of Carnegie Museums to replace Mr. Hillenbrand, which could occur by April. Then the board of trustees will seek a new director to replace Samuel Taylor, who left the position in September 2012That could occur by the end of next summer.<o:p></o:p></span></p><p style='mso-margin-top-alt:0in;margin-right:0in;margin-bottom:18.75pt;margin-left:0in;line-height:15.6pt'><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#272727'>The strategy also includes more popular traveling exhibits and public programs, classes and lectures.<o:p></o:p></span></p><p style='mso-margin-top-alt:0in;margin-right:0in;margin-bottom:18.75pt;margin-left:0in;line-height:15.6pt'><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#272727'>George Sparks, president and CEO of the Denver Museum of Nature and Science, said he began implementing a similar strategy nine years ago with success. The museum is increasing revenues with no debt, he said.<o:p></o:p></span></p><p style='mso-margin-top-alt:0in;margin-right:0in;margin-bottom:18.75pt;margin-left:0in;line-height:15.6pt'><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#272727'>Its new museum will open in February, with a strong emphasis on customers.<o:p></o:p></span></p><p style='mso-margin-top-alt:0in;margin-right:0in;margin-bottom:18.75pt;margin-left:0in;line-height:15.6pt'><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#272727'>"If you worry about customers, things will work out well. If you worry about scientists or internal things, generally you are not very successful," he said. "I was impressed by the [Carnegie museum] team that came here. They were passionate and seemed headed in the right direction. I was very encouraged."<o:p></o:p></span></p><p style='mso-margin-top-alt:0in;margin-right:0in;margin-bottom:18.75pt;margin-left:0in;line-height:15.6pt'><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#272727'>David Templeton: <a href="mailto:dtempleton@post-gazette.com">dtempleton@post-gazette.com</a> or 412-263-1578<o:p></o:p></span></p><p class=MsoNormal><span style='color:black'>Read more:<span class=apple-converted-space> </span><a href="http://www.post-gazette.com/local/city/2013/12/06/Museum-s-new-focus-on-revenue-customers/stories/201312060137#ixzz2muyiMSxi"><span style='color:#003399'>http://www.post-gazette.com/local/city/2013/12/06/Museum-s-new-focus-on-revenue-customers/stories/201312060137#ixzz2muyiMSxi</span></a></span><o:p></o:p></p><p class=MsoNormal><o:p> </o:p></p><p class=MsoNormal><o:p> </o:p></p><p class=MsoNormal><o:p> </o:p></p><p class=MsoNormal><o:p> </o:p></p></div></body></html>