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    <div class="moz-cite-prefix">Hi David,<br>
      <br>
      didn't want to be all too negative in my post: yes, there are
      definitely good examples how (individual) museums do outreach and
      find good coverage in the media. A similar example is "Tristan", a
      near to fully complete T-rex skeleton that went just recently on
      display at the Berlin Nat. His. Museum. This was echoed in the
      media in France and even in New Zeeland.<br>
      <br>
<a class="moz-txt-link-freetext" href="https://urldefense.proofpoint.com/v2/url?u=http-3A__www.sciencesetavenir.fr_decouvrir_expositions_20151217.OBS1543_en-2Dimages-2Dun-2Dsplendide-2Dt-2Drex-2Ddebarque-2Da-2Dberlin.html&d=AwMD-g&c=-dg2m7zWuuDZ0MUcV7Sdqw&r=CLFZJ3fvGSmDp7xK1dNZfh6uGV_h-8NVlo3fXNoRNzI&m=MZkpTdhRPe8hnLjdRAAAh4zkkWfHKCLi_1UT_-6tIvo&s=_ud5cLXV3NYM0rH3g4wnvWYHff6gFPm6G2RcgZrxHh0&e=">http://www.sciencesetavenir.fr/decouvrir/expositions/20151217.OBS1543/en-images-un-splendide-t-rex-debarque-a-berlin.html</a><br>
<a class="moz-txt-link-freetext" href="https://urldefense.proofpoint.com/v2/url?u=http-3A__www.stuff.co.nz_science_75232564_europes-2Dfirstever-2Dcomplete-2Dtrex-2Dskeleton-2Dput-2Don-2Ddisplay-2Din-2Dberlin&d=AwMD-g&c=-dg2m7zWuuDZ0MUcV7Sdqw&r=CLFZJ3fvGSmDp7xK1dNZfh6uGV_h-8NVlo3fXNoRNzI&m=MZkpTdhRPe8hnLjdRAAAh4zkkWfHKCLi_1UT_-6tIvo&s=-YfTwZSEUd3TmpPGKUUga6vSFXa18iIhPVvp7O7qcSA&e=">http://www.stuff.co.nz/science/75232564/europes-firstever-complete-trex-skeleton-put-on-display-in-berlin</a><br>
      <br>
      The most important point is in your first bullet: collections are
      underutilized and their potential is not recognized. Parallel,
      they are part of our cultural heritage (without attracting the
      same attention among politicians, which do have a strong
      preference for "real" culture, e.g. fine arts). This is a general
      concern.<br>
      <br>
      The importance of "collections" is often mentioned indirectly,
      e.g. in the Global Biodiversity Outlook 4 of the SCBD; that the
      barcodes have to rely on reference libraries which house and
      maintain respective specimens is mentioned nowhere.<br>
      <br>
      It might be worth to strengthen our visibility on a more global
      level, but even the Global Taxonomy Initiative hardly finds
      recognition on the political level. Even though we have been
      digitising millions of nice, fancy &amp; colourful specimens for
      years now, we are hardly seen ....<br>
      <br>
      All the best<br>
      Dirk<br>
      <br>
      Am 22.01.2016 um 15:47 schrieb Schindel, David:<br>
    </div>
    <blockquote
cite="mid:4866E95BB74D234F856C7FA91A5382813ED1A6F9@SI-MSEDAG03.US.SINET.SI.EDU"
      type="cite">
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        <p class="MsoNormal"><span style="color:windowtext">Greetings,
            Dirk,<o:p></o:p></span></p>
        <p class="MsoNormal"><span style="color:windowtext"><o:p> </o:p></span></p>
        <p class="MsoNormal"><span style="color:windowtext">There's no
            doubt that pulling the curtain back on the
            'behind-the-scenes' collections space and activities can
            make really interesting news for non-professionals.  I'm
            incredibly impressed with the American Museum's online video
            series "</span><span style="color:#1F497D"><a moz-do-not-send="true" href="https://urldefense.proofpoint.com/v2/url?u=http-3A__www.amnh.org_shelf-2Dlife&d=AwMD-g&c=-dg2m7zWuuDZ0MUcV7Sdqw&r=CLFZJ3fvGSmDp7xK1dNZfh6uGV_h-8NVlo3fXNoRNzI&m=MZkpTdhRPe8hnLjdRAAAh4zkkWfHKCLi_1UT_-6tIvo&s=yLIbTjyn7e2IV5tGKgvNi7YDSyQa_M1mDE5hkDk25jE&e=">Shelf Life</a></span><span
            style="color:windowtext">".  In my view it's the absolute
            best effort so far to explain the collections mission in an
            accessible, appealing way.  You may not hear this often from
            someone at the Smithsonian but I say to our colleagues at
            AMNH 'Bravo, well done, thanks!"  If each of our outreach
            efforts did no more than point to Shelf Life and say "We do
            stuff like that!" or "We wouldn't know a lot of the things
            in these exhibits without the research done with the
            collections you haven't seen."  I think these approaches
            would be more effective than saying "Collections are the
            core business of museums, so if you like museums you need to
            support collections.  Anyone using this latter approach
            could get stuck explaining why cost-effective, larger
            consolidated collections are a mistake.<o:p></o:p></span></p>
        <p class="MsoNormal"><span style="color:windowtext"><o:p> </o:p></span></p>
        <p class="MsoNormal"><span style="color:windowtext">Some of you
            are aware that</span><span style="color:#1F497D">
            <a moz-do-not-send="true" href="https://urldefense.proofpoint.com/v2/url?u=http-3A__www.scicoll.org_&d=AwMD-g&c=-dg2m7zWuuDZ0MUcV7Sdqw&r=CLFZJ3fvGSmDp7xK1dNZfh6uGV_h-8NVlo3fXNoRNzI&m=MZkpTdhRPe8hnLjdRAAAh4zkkWfHKCLi_1UT_-6tIvo&s=yHb3qyN-6zJLAqrzLjNRn9Z0rTsJBNQAuw1Dt-CNOss&e=">Scientific
              Collections International</a> </span>
          <span style="color:windowtext">(SciColl) is taking a different
            approach.  The</span><span style="color:#1F497D">
            <a moz-do-not-send="true" href="https://urldefense.proofpoint.com/v2/url?u=http-3A__usfsc.nal.usda.gov_&d=AwMD-g&c=-dg2m7zWuuDZ0MUcV7Sdqw&r=CLFZJ3fvGSmDp7xK1dNZfh6uGV_h-8NVlo3fXNoRNzI&m=MZkpTdhRPe8hnLjdRAAAh4zkkWfHKCLi_1UT_-6tIvo&s=JNHImaz0Hmr7XZkmg8xjIHpjPW_Bfyd5x_yeMc6rRpU&e=">US
              Interagency Working Group for Scientific Collections</a>
          </span><span style="color:windowtext">took a similar approach
            in its</span><span style="color:#1F497D">
            <a moz-do-not-send="true" href="https://urldefense.proofpoint.com/v2/url?u=https-3A__usfsc.nal.usda.gov_sites_usfsc.nal.usda.gov_files_IWGSC-5FGreenReport-5FFINAL-5F2009.pdf&d=AwMD-g&c=-dg2m7zWuuDZ0MUcV7Sdqw&r=CLFZJ3fvGSmDp7xK1dNZfh6uGV_h-8NVlo3fXNoRNzI&m=MZkpTdhRPe8hnLjdRAAAh4zkkWfHKCLi_1UT_-6tIvo&s=i3DzPFxodpuIwCSAd_iUY5woQmShQbQuMX5L-Y89wkA&e=">2009
              Green Report</a>.  </span><span style="color:windowtext">For
            example, we're arguing that collections:<o:p></o:p></span></p>
        <p class="MsoNormal"><span style="color:windowtext"><o:p> </o:p></span></p>
        <p class="MsoListParagraph"
          style="margin-left:38.25pt;text-indent:-.25in;mso-list:l0
          level1 lfo1">
          <!--[if !supportLists]--><span
            style="font-family:Symbol;color:windowtext"><span
              style="mso-list:Ignore">·<span style="font:7.0pt
                &quot;Times New Roman&quot;">        
              </span></span></span><!--[endif]--><span
            style="color:windowtext">Have been <u>underutilized</u> for
            some of our most pressing interdisciplinary research
            challenges (e.g., emerging infectious diseases, food
            security, global environmental change);<o:p></o:p></span></p>
        <p class="MsoListParagraph"
          style="margin-left:38.25pt;text-indent:-.25in;mso-list:l0
          level1 lfo1">
          <!--[if !supportLists]--><span
            style="font-family:Symbol;color:windowtext"><span
              style="mso-list:Ignore">·<span style="font:7.0pt
                &quot;Times New Roman&quot;">        
              </span></span></span><!--[endif]--><span
            style="color:windowtext">Are essentially the evidence locker
            that allows us to go back and validate earlier research
            findings through re-inspection, re-analysis, and applying
            new analytical technologies;<o:p></o:p></span></p>
        <p class="MsoListParagraph"
          style="margin-left:38.25pt;text-indent:-.25in;mso-list:l0
          level1 lfo1">
          <!--[if !supportLists]--><span
            style="font-family:Symbol;color:windowtext"><span
              style="mso-list:Ignore">·<span style="font:7.0pt
                &quot;Times New Roman&quot;">        
              </span></span></span><!--[endif]--><span
            style="color:windowtext">Could produce priceless, unique,
            irreplaceable information when new analytical techniques
            appear (e.g., SEM, isotope analysis, DNA sequencing); and<o:p></o:p></span></p>
        <p class="MsoListParagraph"
          style="margin-left:38.25pt;text-indent:-.25in;mso-list:l0
          level1 lfo1">
          <!--[if !supportLists]--><span
            style="font-family:Symbol;color:windowtext"><span
              style="mso-list:Ignore">·<span style="font:7.0pt
                &quot;Times New Roman&quot;">        
              </span></span></span><!--[endif]--><span
            style="color:windowtext">Provide us with a time machine to
            analyze conditions going back in time.  Astronomers and
            particle physicists try do the same thing with bigger and
            bigger telescopes and accelerators.
            <o:p></o:p></span></p>
        <p class="MsoNormal"><span style="color:windowtext"><o:p> </o:p></span></p>
        <p class="MsoNormal"><span style="color:windowtext">David<o:p></o:p></span></p>
        <p class="MsoNormal"><a moz-do-not-send="true"
            name="_MailEndCompose"><span style="color:#1F497D"><o:p> </o:p></span></a></p>
        <div>
          <div style="border:none;border-top:solid #B5C4DF
            1.0pt;padding:3.0pt 0in 0in 0in">
            <p class="MsoNormal"><b><span
style="font-size:10.0pt;font-family:&quot;Tahoma&quot;,&quot;sans-serif&quot;;color:windowtext">From:</span></b><span
style="font-size:10.0pt;font-family:&quot;Tahoma&quot;,&quot;sans-serif&quot;;color:windowtext">
                <a class="moz-txt-link-abbreviated" href="mailto:nhcoll-l-bounces@mailman.yale.edu">nhcoll-l-bounces@mailman.yale.edu</a>
                [<a class="moz-txt-link-freetext" href="mailto:nhcoll-l-bounces@mailman.yale.edu">mailto:nhcoll-l-bounces@mailman.yale.edu</a>]
                <b>On Behalf Of </b>Dirk Neumann<br>
                <b>Sent:</b> Friday, January 22, 2016 8:42 AM<br>
                <b>To:</b> <a class="moz-txt-link-abbreviated" href="mailto:nhcoll-l@mailman.yale.edu">nhcoll-l@mailman.yale.edu</a><br>
                <b>Subject:</b> Re: [Nhcoll-l] FW: making the case for
                natural history collections and their wider benefit to
                society and the environment<o:p></o:p></span></p>
          </div>
        </div>
        <p class="MsoNormal"><o:p> </o:p></p>
        <div>
          <p class="MsoNormal">Hi David,<br>
            hi Andy,<br>
            <br>
            this is not only a problem for smaller collections /
            museums, we see that budgets lines also for major
            collections are eroding and that there are calls to set
            "priorities". This is suited to start a negative cascade
            which leaves collections behind (with either "citizens
            science", "public exhibition / museum" or "research"
            fighting to raise the necessary attention to avoid cuts in
            their sector).<br>
            <br>
            Instead of corporate approaches which integrate all parts of
            Natural History Research Museums, the different sectors
            start to cannibalise themselves in their struggle to
            survive. Vice versa, in some countries collections are
            "integrated" and fused to form larger units, which does not
            result in duplication of staff, of course.<br>
            <br>
            The key question is to sell interesting pictures and news to
            media and local politicians so that we with our core
            business (=collections) remain present (and attractive) to a
            broad audience.<br>
            <br>
            All the best<br>
            Dirk<br>
            <br>
            <br>
            Am 22.01.2016 um 13:51 schrieb Schindel, David:<o:p></o:p></p>
        </div>
        <blockquote style="margin-top:5.0pt;margin-bottom:5.0pt">
          <p class="MsoNormal"><span style="color:#1F497D">Hi, Andy,</span><o:p></o:p></p>
          <p class="MsoNormal"><span style="color:#1F497D"> </span><o:p></o:p></p>
          <p class="MsoNormal"><span style="color:#1F497D">In reading
              this very attractive document, I was struck by the ABSENCE
              of an argument for collections.  Rather, the document
              advocates for museums and their role in raising public
              awareness.  No question that they are important for public
              awareness of Nature, extinction, environmental change, but
              I found no connection to collections.  In fact, other than
              mentioning the total number of specimens in the region’s
              museums and two page that describe what the collections
              contain and what goes on ‘behind the exhibits’ there’s no
              focus on the use of collections or their relevance to the
              public education mission.</span><o:p></o:p></p>
          <p class="MsoNormal"><span style="color:#1F497D"> </span><o:p></o:p></p>
          <p class="MsoNormal"><span style="color:#1F497D">This is not
              to say that we shouldn’t be advocating for museums as
              centers of education, advocacy and infotainment.  That
              being said, based on the text alone (setting aside what we
              all know and believe), a general reader might ask why good
              museum space is being used for collections rather than
              public exhibits, since the collections don’t seem
              important for exhibits and education.  I can imagine that
              this is a question that many smaller regional and local
              museums must answer.  It would be very interesting to hear
              ideas from people in smaller museums on how they make this
              connection to the collections for the public and funders.</span><o:p></o:p></p>
          <p class="MsoNormal"><span style="color:#1F497D"> </span><o:p></o:p></p>
          <p class="MsoNormal"><span style="color:#1F497D">David</span><o:p></o:p></p>
          <p class="MsoNormal"><span style="color:#1F497D"> </span><o:p></o:p></p>
          <div>
            <div style="border:none;border-top:solid #B5C4DF
              1.0pt;padding:3.0pt 0in 0in 0in">
              <p class="MsoNormal"><b><span
style="font-size:10.0pt;font-family:&quot;Tahoma&quot;,&quot;sans-serif&quot;">From:</span></b><span
style="font-size:10.0pt;font-family:&quot;Tahoma&quot;,&quot;sans-serif&quot;">
                  <a moz-do-not-send="true" href="mailto:nhcoll-l-bounces@mailman.yale.edu">nhcoll-l-bounces@mailman.yale.edu</a>
                  [<a moz-do-not-send="true" href="mailto:nhcoll-l-bounces@mailman.yale.edu">mailto:nhcoll-l-bounces@mailman.yale.edu</a>]
                  <b>On Behalf Of </b>Bentley, Andrew Charles<br>
                  <b>Sent:</b> Thursday, January 21, 2016 4:32 PM<br>
                  <b>To:</b> <a moz-do-not-send="true" href="mailto:nhcoll-l@mailman.yale.edu">nhcoll-l@mailman.yale.edu</a><br>
                  <b>Subject:</b> [Nhcoll-l] FW: making the case for
                  natural history collections and their wider benefit to
                  society and the environment</span><o:p></o:p></p>
            </div>
          </div>
          <p class="MsoNormal"> <o:p></o:p></p>
          <div>
            <div>
              <div>
                <p class="MsoNormal"><span style="font-size:10.5pt">This
                    may be interesting to those folks looking at
                    advocating for collections in various scenarios…</span><o:p></o:p></p>
              </div>
              <div>
                <p class="MsoNormal"><span style="font-size:10.5pt"> </span><o:p></o:p></p>
              </div>
              <div>
                <p class="MsoNormal"><span style="font-size:10.5pt">Andy</span><o:p></o:p></p>
              </div>
              <div>
                <p class="MsoNormal"><span style="font-size:10.5pt"> </span><o:p></o:p></p>
              </div>
              <div>
                <div id="MAC_OUTLOOK_SIGNATURE">
                  <div>
                    <p class="MsoNormal"><span
                        style="font-size:10.5pt;font-family:-webkit-standard"> 
                          A  :             A  :             A  :</span><o:p></o:p></p>
                  </div>
                  <div>
                    <p class="MsoNormal"><span
                        style="font-size:10.5pt;font-family:-webkit-standard"> }&lt;(((_°&gt;.,.,.,.}&lt;(((_°&gt;.,.,.,.}&lt;)))_°&gt;</span><o:p></o:p></p>
                  </div>
                  <div>
                    <p class="MsoNormal"><span
                        style="font-size:10.5pt;font-family:-webkit-standard">   
                        V                V                V</span><o:p></o:p></p>
                  </div>
                  <div>
                    <p class="MsoNormal"><span
                        style="font-size:10.5pt;font-family:-webkit-standard">Andy
                        Bentley</span><o:p></o:p></p>
                  </div>
                  <div>
                    <p class="MsoNormal"><span
                        style="font-size:10.5pt;font-family:-webkit-standard">Ichthyology
                        Collection Manager</span><o:p></o:p></p>
                  </div>
                  <div>
                    <p class="MsoNormal"><span
                        style="font-size:10.5pt;font-family:-webkit-standard">University
                        of Kansas</span><o:p></o:p></p>
                  </div>
                  <div>
                    <p class="MsoNormal"><span
                        style="font-size:10.5pt;font-family:-webkit-standard">Biodiversity
                        Institute</span><o:p></o:p></p>
                  </div>
                  <div>
                    <p class="MsoNormal"><span
                        style="font-size:10.5pt;font-family:-webkit-standard">Dyche
                        Hall</span><o:p></o:p></p>
                  </div>
                  <div>
                    <p class="MsoNormal"><span
                        style="font-size:10.5pt;font-family:-webkit-standard">1345
                        Jayhawk Boulevard</span><o:p></o:p></p>
                  </div>
                  <div>
                    <p class="MsoNormal"><span
                        style="font-size:10.5pt;font-family:-webkit-standard">Lawrence,
                        KS, 66045-7561</span><o:p></o:p></p>
                  </div>
                  <div>
                    <p class="MsoNormal"><span
                        style="font-size:10.5pt;font-family:-webkit-standard">USA</span><o:p></o:p></p>
                  </div>
                  <div>
                    <p class="MsoNormal"><span
                        style="font-size:10.5pt;font-family:-webkit-standard"> </span><o:p></o:p></p>
                  </div>
                  <div>
                    <p class="MsoNormal"><span
                        style="font-size:10.5pt;font-family:-webkit-standard">Tel:
                        (785) 864-3863</span><o:p></o:p></p>
                  </div>
                  <div>
                    <p class="MsoNormal"><span
                        style="font-size:10.5pt;font-family:-webkit-standard">Fax:
                        (785) 864-5335 </span><o:p></o:p></p>
                  </div>
                  <div>
                    <p class="MsoNormal"><span
                        style="font-size:10.5pt;font-family:-webkit-standard">Email: <a moz-do-not-send="true" href="mailto:abentley@ku.edu"><a class="moz-txt-link-abbreviated" href="mailto:abentley@ku.edu">abentley@ku.edu</a></a>  </span><o:p></o:p></p>
                  </div>
                  <div>
                    <p class="MsoNormal"><span
                        style="font-size:10.5pt;font-family:-webkit-standard"><a moz-do-not-send="true" href="https://urldefense.proofpoint.com/v2/url?u=http-3A__ichthyology.biodiversity.ku.edu&d=AwMD-g&c=-dg2m7zWuuDZ0MUcV7Sdqw&r=CLFZJ3fvGSmDp7xK1dNZfh6uGV_h-8NVlo3fXNoRNzI&m=MZkpTdhRPe8hnLjdRAAAh4zkkWfHKCLi_1UT_-6tIvo&s=dCazFTUkiM_AndkZYRwRRvTA3XZwao7adGUo8tmL6v4&e="><a class="moz-txt-link-freetext" href="http://ichthyology.biodiversity.ku.edu">http://ichthyology.biodiversity.ku.edu</a></a></span><o:p></o:p></p>
                  </div>
                  <div>
                    <p class="MsoNormal"><span
                        style="font-size:10.5pt;font-family:-webkit-standard"> </span><o:p></o:p></p>
                  </div>
                  <div>
                    <p class="MsoNormal"><span
                        style="font-size:10.5pt;font-family:-webkit-standard">SPNHC
                        President</span><o:p></o:p></p>
                  </div>
                  <div>
                    <p class="MsoNormal"><span
                        style="font-size:10.5pt;font-family:-webkit-standard"><a moz-do-not-send="true" href="https://urldefense.proofpoint.com/v2/url?u=http-3A__www.spnhc.org&d=AwMD-g&c=-dg2m7zWuuDZ0MUcV7Sdqw&r=CLFZJ3fvGSmDp7xK1dNZfh6uGV_h-8NVlo3fXNoRNzI&m=MZkpTdhRPe8hnLjdRAAAh4zkkWfHKCLi_1UT_-6tIvo&s=yGd-Smnqb4qjK3jaHsoKva6DQ19Ga9O9-Keh3yosZSI&e="><a class="moz-txt-link-freetext" href="http://www.spnhc.org">http://www.spnhc.org</a></a></span><o:p></o:p></p>
                  </div>
                  <div>
                    <p class="MsoNormal"><span
                        style="font-size:10.5pt;font-family:-webkit-standard"> </span><o:p></o:p></p>
                  </div>
                  <div>
                    <p class="MsoNormal"><span
                        style="font-size:10.5pt;font-family:-webkit-standard">                          
                        :                 :    </span><o:p></o:p></p>
                  </div>
                  <div>
                    <p class="MsoNormal"><span
                        style="font-size:10.5pt;font-family:-webkit-standard">   
                        A  :             A  :             A  :</span><o:p></o:p></p>
                  </div>
                  <div>
                    <p class="MsoNormal"><span
                        style="font-size:10.5pt;font-family:-webkit-standard"> }&lt;(((_°&gt;.,.,.,.}&lt;(((_°&gt;.,.,.,.}&lt;)))_°&gt;</span><o:p></o:p></p>
                  </div>
                  <div>
                    <p class="MsoNormal"><span
                        style="font-size:10.5pt;font-family:-webkit-standard">   
                        V                V                V</span><o:p></o:p></p>
                  </div>
                </div>
              </div>
            </div>
          </div>
          <div>
            <p class="MsoNormal"><span style="font-size:10.5pt"> </span><o:p></o:p></p>
          </div>
          <div style="border:none;border-top:solid #B5C4DF
            1.0pt;padding:3.0pt 0in 0in 0in">
            <p class="MsoNormal"><b>From: </b>The Natural Science
              Collections Association discussion list &lt;<a moz-do-not-send="true" href="mailto:NATSCA@JISCMAIL.AC.UK"><a class="moz-txt-link-abbreviated" href="mailto:NATSCA@JISCMAIL.AC.UK">NATSCA@JISCMAIL.AC.UK</a></a>&gt;
              on behalf of Henry Mcghie &lt;<a moz-do-not-send="true" href="mailto:henry.mcghie@MANCHESTER.AC.UK">henry.mcghie@MANCHESTER.AC.UK</a>&gt;<br>
              <b>Reply-To: </b>The Natural Science Collections
              Association discussion list &lt;<a moz-do-not-send="true" href="mailto:NATSCA@JISCMAIL.AC.UK">NATSCA@JISCMAIL.AC.UK</a>&gt;<br>
              <b>Date: </b>Thursday, January 21, 2016 at 9:34 AM<br>
              <b>To: </b>"<a moz-do-not-send="true" href="mailto:NATSCA@JISCMAIL.AC.UK">NATSCA@JISCMAIL.AC.UK</a>"
              &lt;<a moz-do-not-send="true" href="mailto:NATSCA@JISCMAIL.AC.UK">NATSCA@JISCMAIL.AC.UK</a>&gt;<br>
              <b>Subject: </b>making the case for natural history
              collections and their wider benefit to society and the
              environment<o:p></o:p></p>
          </div>
          <div>
            <p class="MsoNormal"><span style="font-size:10.5pt"> </span><o:p></o:p></p>
          </div>
          <div>
            <div>
              <p class="MsoNormal"><span lang="EN-GB">Hello- one of the
                  things we have worked on in the North West is making a
                  credible case for the value of natural history
                  collections, in terms of the benefits they bring to
                  people, society and the wider environment. This work
                  was developed into an advocacy document which we have
                  had it developed into a PDF, reformatted for
                  printing/viewing on screen.
                </span><o:p></o:p></p>
              <p class="MsoNormal"><span lang="EN-GB"> </span><o:p></o:p></p>
              <p class="MsoNormal"><span lang="EN-GB">The arguments are
                  tailored towards those working with policy and
                  strategy (NGOs, societies, schools, PHE, HE and FE etc
                  etc) rather than primarily for public consumption,
                  hence the emphasis on ‘need’ messages rather than
                  ‘love’/’feel’ messages. Although some of the content
                  is specific to the North West, much of it is not; the
                  PDF includes additional statistics not included in the
                  hard copy.</span><o:p></o:p></p>
              <p class="MsoNormal"><span lang="EN-GB"> </span><o:p></o:p></p>
              <p class="MsoNormal"><span lang="EN-GB">You’re welcome to
                  make use of this and to distribute it further, and
                  please do send it round your networks. The work was
                  developed with funding from Museum Development North
                  West as part of a package of activities to support NW
                  museums, collections and museum staff.</span><o:p></o:p></p>
              <p class="MsoNormal"><span lang="EN-GB"> </span><o:p></o:p></p>
              <p class="MsoNormal"><span lang="EN-GB">If you want to
                  discuss this further, or if this sparks off ideas for
                  possible collaboration, then feel free to get in
                  touch. Any feedback is welcome.</span><o:p></o:p></p>
              <p class="MsoNormal"><span lang="EN-GB">Yours,</span><o:p></o:p></p>
              <p class="MsoNormal"><span lang="EN-GB">Henry</span><o:p></o:p></p>
              <p class="MsoNormal"><b><span
style="font-size:10.0pt;font-family:&quot;Verdana&quot;,&quot;sans-serif&quot;"
                    lang="EN-GB">Henry McGhie BSc MA AMA</span></b><span
style="font-size:10.0pt;font-family:&quot;Verdana&quot;,&quot;sans-serif&quot;"
                  lang="EN-GB"> | Head of Collections and Curator of
                  Zoology (Honorary Scientific Associate, Faculty of
                  Life Sciences) | Manchester Museum | The University of
                  Manchester | Oxford Road | Manchester | M13 9PL | 
                  0161 275 2482 |
                  <a moz-do-not-send="true" href="https://urldefense.proofpoint.com/v2/url?u=http-3A__www.manchester.ac.uk_museum&d=AwMGaQ&c=-dg2m7zWuuDZ0MUcV7Sdqw&r=CLFZJ3fvGSmDp7xK1dNZfh6uGV_h-8NVlo3fXNoRNzI&m=FjUZzZhOK8juKxXcQiXooH1gxTmII4hT1okAizDZLwA&s=vaQAarolUSJfD8Mql8YVBLDFTAi4bxMeeNP9IOE6MfQ&e=">www.manchester.ac.uk/museum</a>
                  | <a moz-do-not-send="true" href="https://urldefense.proofpoint.com/v2/url?u=http-3A__www.facebook.com_ManchesterMuseum&d=AwMGaQ&c=-dg2m7zWuuDZ0MUcV7Sdqw&r=CLFZJ3fvGSmDp7xK1dNZfh6uGV_h-8NVlo3fXNoRNzI&m=FjUZzZhOK8juKxXcQiXooH1gxTmII4hT1okAizDZLwA&s=7G_-TxOU08D3ZvpzfprtfPz_bMTqfq8ZtB9GGbsbgRI&e=">www.facebook.com/ManchesterMuseum</a>
                  | Follow us on Twitter @McrMuseum</span><o:p></o:p></p>
              <p class="MsoNormal"><span
style="font-size:10.0pt;font-family:&quot;Verdana&quot;,&quot;sans-serif&quot;"
                  lang="EN-GB"> </span><o:p></o:p></p>
              <p class="MsoNormal"><span
style="font-size:10.0pt;font-family:&quot;Arial&quot;,&quot;sans-serif&quot;;color:navy">This
                  year I am promoting biodiversity for the good of the
                  environment and for people's well-being</span><o:p></o:p></p>
              <p class="MsoNormal"><span
style="font-size:10.0pt;font-family:&quot;Arial&quot;,&quot;sans-serif&quot;;color:navy"> </span><o:p></o:p></p>
              <p class="MsoNormal"><b><span
style="font-size:10.0pt;font-family:&quot;Verdana&quot;,&quot;sans-serif&quot;;color:#404040"
                    lang="EN-GB">Exhibitions:</span></b><span
style="font-size:10.0pt;font-family:&quot;Verdana&quot;,&quot;sans-serif&quot;;color:#404040"
                  lang="EN-GB"> </span><span
style="font-size:10.0pt;font-family:&quot;Verdana&quot;,&quot;sans-serif&quot;"
                  lang="EN">The Study, Opens 11 Sept / The Phantoms of
                  Congo River, 11 Sept-10 Apr / Gifts for the Gods:
                  Animal Mummies Revealed,</span><span
style="font-size:10.0pt;font-family:&quot;Verdana&quot;,&quot;sans-serif&quot;"
                  lang="EN-GB">8 Oct</span><span
style="font-size:10.0pt;font-family:&quot;Verdana&quot;,&quot;sans-serif&quot;"
                  lang="EN">-17 Apr</span><span
style="font-size:10.0pt;font-family:&quot;Tahoma&quot;,&quot;sans-serif&quot;"
                  lang="EN-GB"><br>
                  <br>
                </span><b><span
style="font-size:10.0pt;font-family:&quot;Verdana&quot;,&quot;sans-serif&quot;;color:#404040">Awards: </span></b><span
style="font-size:10.0pt;font-family:&quot;Verdana&quot;,&quot;sans-serif&quot;">Lever
                  Prize 2015 for Real Life Science programme<b>  </b></span><b><span
style="font-size:10.0pt;font-family:&quot;Verdana&quot;,&quot;sans-serif&quot;;color:#404040"><br>
                    Designated as an Outstanding Collection</span></b><o:p></o:p></p>
              <p class="MsoNormal"><span style="color:#1F497D"
                  lang="EN-GB"> <img id="Picture_x0020_1"
                    src="cid:part19.09000208.09080901@zsm.mwn.de"
                    alt="cid:image001.jpg@01D0C944.25320AA0" border="0"
                    height="100" width="700"></span><o:p></o:p></p>
              <p class="MsoNormal"><span lang="EN-GB"> </span><o:p></o:p></p>
            </div>
          </div>
          <p class="MsoNormal"><span
              style="font-size:12.0pt;font-family:&quot;Times New
              Roman&quot;,&quot;serif&quot;"><br>
              <br>
              <br>
              <o:p></o:p></span></p>
          <pre>_______________________________________________<o:p></o:p></pre>
          <pre>Nhcoll-l mailing list<o:p></o:p></pre>
          <pre><a moz-do-not-send="true" href="mailto:Nhcoll-l@mailman.yale.edu">Nhcoll-l@mailman.yale.edu</a><o:p></o:p></pre>
          <pre><a moz-do-not-send="true" href="http://mailman.yale.edu/mailman/listinfo/nhcoll-l">http://mailman.yale.edu/mailman/listinfo/nhcoll-l</a><o:p></o:p></pre>
          <pre><o:p> </o:p></pre>
          <pre>_______________________________________________ <o:p></o:p></pre>
          <pre>NHCOLL-L is brought to you by the Society for the Preservation of<o:p></o:p></pre>
          <pre>Natural History Collections (SPNHC), an international society whose<o:p></o:p></pre>
          <pre>mission is to improve the preservation, conservation and management of<o:p></o:p></pre>
          <pre>natural history collections to ensure their continuing value to<o:p></o:p></pre>
          <pre>society. See <a moz-do-not-send="true" href="https://urldefense.proofpoint.com/v2/url?u=http-3A__www.spnhc.org&d=AwMD-g&c=-dg2m7zWuuDZ0MUcV7Sdqw&r=CLFZJ3fvGSmDp7xK1dNZfh6uGV_h-8NVlo3fXNoRNzI&m=nleUrCUFWQCVyKduNG2fu_kRRYg4We5Du9nXg-TSTPs&s=QjkU0nG0klDGghcXN7C65WA_PuDpvSrYkukx6EhTH6M&e=">http://www.spnhc.org</a> for membership information.<o:p></o:p></pre>
          <pre>Advertising on NH-COLL-L is inappropriate.<o:p></o:p></pre>
        </blockquote>
        <p class="MsoNormal"><span
            style="font-size:12.0pt;font-family:&quot;Times New
            Roman&quot;,&quot;serif&quot;"><br>
            <br>
            <br>
            <o:p></o:p></span></p>
        <pre>-- <o:p></o:p></pre>
        <pre>Dirk Neumann<o:p></o:p></pre>
        <pre><o:p> </o:p></pre>
        <pre>Tel: 089 / 8107-111<o:p></o:p></pre>
        <pre>Fax: 089 / 8107-300<o:p></o:p></pre>
        <pre>email: Dirk.Neumann(a)zsm.mwn.de<o:p></o:p></pre>
        <pre><o:p> </o:p></pre>
        <pre>Postanschrift:<o:p></o:p></pre>
        <pre><o:p> </o:p></pre>
        <pre>Staatliche Naturwissenschaftliche Sammlungen Bayerns<o:p></o:p></pre>
        <pre>Zoologische Staatssammlung München<o:p></o:p></pre>
        <pre>Dirk Neumann, Sektion Ichthyologie / DNA-Labor<o:p></o:p></pre>
        <pre>Münchhausenstr. 21<o:p></o:p></pre>
        <pre>81247 München<o:p></o:p></pre>
        <pre><o:p> </o:p></pre>
        <pre>Besuchen Sie unsere Sammlung:<o:p></o:p></pre>
        <pre><a moz-do-not-send="true" href="https://urldefense.proofpoint.com/v2/url?u=http-3A__www.zsm.mwn.de_ich_&d=AwMD-g&c=-dg2m7zWuuDZ0MUcV7Sdqw&r=CLFZJ3fvGSmDp7xK1dNZfh6uGV_h-8NVlo3fXNoRNzI&m=nleUrCUFWQCVyKduNG2fu_kRRYg4We5Du9nXg-TSTPs&s=12ZboLY_STfdL2HBSws2FgKX8ZDdSesMG0mFtsboe5s&e=">http://www.zsm.mwn.de/ich/</a><o:p></o:p></pre>
        <pre><o:p> </o:p></pre>
        <pre>---------<o:p></o:p></pre>
        <pre><o:p> </o:p></pre>
        <pre>Dirk Neumann<o:p></o:p></pre>
        <pre><o:p> </o:p></pre>
        <pre>Tel: +49-89-8107-111<o:p></o:p></pre>
        <pre>Fax: +49-89-8107-300<o:p></o:p></pre>
        <pre>email: Dirk.Neumann(a)zsm.mwn.de<o:p></o:p></pre>
        <pre><o:p> </o:p></pre>
        <pre>postal address:<o:p></o:p></pre>
        <pre><o:p> </o:p></pre>
        <pre>Bavarian Natural History Collections<o:p></o:p></pre>
        <pre>The Bavarian State Collection of Zoology<o:p></o:p></pre>
        <pre>Dirk Neumann, Section Ichthyology / DNA-Lab<o:p></o:p></pre>
        <pre>Muenchhausenstr. 21<o:p></o:p></pre>
        <pre>81247 Munich (Germany)<o:p></o:p></pre>
        <pre><o:p> </o:p></pre>
        <pre>Visit our section at:<o:p></o:p></pre>
        <pre><a moz-do-not-send="true" href="https://urldefense.proofpoint.com/v2/url?u=http-3A__www.zsm.mwn.de_ich_&d=AwMD-g&c=-dg2m7zWuuDZ0MUcV7Sdqw&r=CLFZJ3fvGSmDp7xK1dNZfh6uGV_h-8NVlo3fXNoRNzI&m=nleUrCUFWQCVyKduNG2fu_kRRYg4We5Du9nXg-TSTPs&s=12ZboLY_STfdL2HBSws2FgKX8ZDdSesMG0mFtsboe5s&e=">http://www.zsm.mwn.de/ich/</a><o:p></o:p></pre>
        <pre><o:p> </o:p></pre>
        <pre><o:p> </o:p></pre>
        <pre><o:p> </o:p></pre>
      </div>
    </blockquote>
    <br>
    <br>
    <pre class="moz-signature" cols="72">-- 
Dirk Neumann

Tel: 089 / 8107-111
Fax: 089 / 8107-300
email: Dirk.Neumann(a)zsm.mwn.de

Postanschrift:

Staatliche Naturwissenschaftliche Sammlungen Bayerns
Zoologische Staatssammlung München
Dirk Neumann, Sektion Ichthyologie / DNA-Labor
Münchhausenstr. 21
81247 München

Besuchen Sie unsere Sammlung:
<a class="moz-txt-link-freetext" href="https://urldefense.proofpoint.com/v2/url?u=http-3A__www.zsm.mwn.de_ich_&d=AwMD-g&c=-dg2m7zWuuDZ0MUcV7Sdqw&r=CLFZJ3fvGSmDp7xK1dNZfh6uGV_h-8NVlo3fXNoRNzI&m=MZkpTdhRPe8hnLjdRAAAh4zkkWfHKCLi_1UT_-6tIvo&s=OG5jECT4bkIeREiHdvFucRPc4OA0EDPjAp2E5ZI_66A&e=">http://www.zsm.mwn.de/ich/</a>

---------

Dirk Neumann

Tel: +49-89-8107-111
Fax: +49-89-8107-300
email: Dirk.Neumann(a)zsm.mwn.de

postal address:

Bavarian Natural History Collections
The Bavarian State Collection of Zoology
Dirk Neumann, Section Ichthyology / DNA-Lab
Muenchhausenstr. 21
81247 Munich (Germany)

Visit our section at:
<a class="moz-txt-link-freetext" href="https://urldefense.proofpoint.com/v2/url?u=http-3A__www.zsm.mwn.de_ich_&d=AwMD-g&c=-dg2m7zWuuDZ0MUcV7Sdqw&r=CLFZJ3fvGSmDp7xK1dNZfh6uGV_h-8NVlo3fXNoRNzI&m=MZkpTdhRPe8hnLjdRAAAh4zkkWfHKCLi_1UT_-6tIvo&s=OG5jECT4bkIeREiHdvFucRPc4OA0EDPjAp2E5ZI_66A&e=">http://www.zsm.mwn.de/ich/</a>



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