Final Fantasy Flop

[Don Brown]

OK, so does anyone have any ideas as to why the movie did (is doing) so 
abysmally?  Having not seen it yet myself I can't speak with too much 
authority about it, but all the reviews I've read pointed out the poor 
screenplay, characterisation etc.  But what's that got to do with making a 
hit movie?  Didn't seem to be too much wrong with the marketing campaign 
either.  
Anybody willing to stick their neck out on this one?
Don Brown

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