Disney red-faced over 'faulty' DVD

[Don Brown]

>From today's Mainichi Shimbun:

KYOTO -- Buyers of a DVD version of the popular animated film "Sen to 
Chihiro no Kamikakushi" have launched a lawsuit against its retailer, Walt 
Disney Japan, claiming the color is "completely different" from movie 
theater showings.

The Kyoto District Court suit, launched by three buyers from Kyoto and 
Hyogo prefectures, claims that a heavy red tone persists throughout the DVD 
version, ruining the film.

They have demanded that the company replace the copies they bought with a 
better version, and pay them 10,000 yen each in compensation.

A total of 3 million copies of the DVD have already been produced, and Walt 
Disney Japan and consumer centers have reportedly fielded numerous 
complaints from other buyers.

Walt Disney Japan began selling DVD copies of the film through Buena Vista 
Home Entertainment in July. However, a red tone that buyers claim persists 
through the film makes the movie dark, and consumers say it is completely 
different from the movie version.

Buyers of the DVD reportedly analyzed the colors by computer and found that 
of the three primary colors, the red tone was extremely strong.

Buena Vista Home entertainment reportedly posted a home page message saying 
that the tone of the colors could vary depending on the playing 
environment, but the firm is reportedly refusing to exchange copies, saying 
the DVD is not a defective product.

Buena Vista officials said they would consider a response together with 
Studio Ghibli, the makers of the "Sen to Chihiro no Kamikakushi" film, but 
added that the DVD was an original product whose tones were produced while 
respecting the intentions of the producers.

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