Anime on Animation: new article of interest

[Mark Nornes]

Visual Communication
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Volume 01 Issue 02 - Publication Date: 1 June 2002


Who initiates a global flow? Japanese popular culture in Asia
Yoshiko Nakano University of Hong Kong

This article examines the diffusion of Japanese television programs in 
Hong Kong and China. It demonstrates how dramas designed for the 
Japanese younger generation proliferated in the form of pirated video 
compact disks (VCDs), without being on the air and without marketing 
campaigns. Far from being cultural imperialism pushed from the economic 
center, the Chinese people have actively initiated the in-flow of these 
dramas. The complex combination of local demand, digital technology and 
the Chinese people's highly developed literacy in regard to Japanese 
popular culture made this flow possible. Tokyo was not even 
participating in the diffusion when the dramas crossed the border into 
China. To better illustrate globalization processes, this article argues 
that we should not focus solely on the story of corporate-led cultural 
flow, but should also examine its twists and turns from the perspectives 
of unforeseen consumers and unauthorized intermediaries.




A. M. Nornes
Kinema Club	
http://pears.lib.ohio-state.edu/Markus/Welcome.html
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