NTY article on "preppiness" and Japanese images of it
Anne McKnight
annekmcknight at gmail.com
Thu Jun 18 13:41:43 EDT 2009
An interesting article from today's New York Times fashion section, on
Japanese riffs of preppy style.
http://www.nytimes.com/2009/06/17/fashion/18codes.html?pagewanted=1&_r=1&hpw
Interesting take, before a swerve into various samples of the preppy
in the hip hop world (eg Andre 3000 and his label):
What makes today’s prepidemic so fascinating is how it is,
surprisingly enough, so Japanese. The look has its roots in the United
States, to be sure. But the spirit, rigor and execution of today’s
prep moment is as Japanese as Sony. One need only flip through the
intriguing Japanese book “Take Ivy,” a collection of photographs taken
in 1965 by Teruyoshi Hayashida on Eastern college campuses, to get the
drift.
It did make me wonder, tho, about the Ishihara and taiyô-zoku roots of
all of this, the micro-climates of preppiness in Japan already on the
ground in slightly earlier times--like the 50s and early 60s...
Any thoughts? (Given recent events, the association of Japan with the
epidemiology of fashion--"prepidemic"-- is also an interesting twist...)
Anne
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