ANIME'S MEDIA MIX

[Mark Nornes]

Untangles the web of commodity, capitalism, and art that is anime 

ANIME'S MEDIA MIX: Franchising Toys and Characters in Japan
By Marc Steinberg
University of Minnesota Press | 336 pages | 2012
ISBN 978-0-8166-7550-0 | paperback | $25.00
ISBN 978-0-8166-7549-4| cloth | $75.00

In Anime’s Media Mix, Marc Steinberg convincingly shows that anime is far more than a style of Japanese animation. Engaging with film, animation, and media studies, as well as analyses of consumer culture and theories of capitalism, Steinberg offers the first sustained study of the Japanese mode of convergence that informs global media practices to this day.

PRAISE FOR ANIME'S MEDIA MIX:
"Anime’s Media Mix is a must-read for anyone interested in the transformations of contemporary media. In portraying how anime characters are emblematic of mobility and connectivity in a broader media ecology, Marc Steinberg maps a new logic of production and consumption that shapes our world today."—Ian Condry, MIT

ABOUT THE AUTHOR:
Marc Steinberg is assistant professor of film studies at Concordia University. 

For more information, including the table of contents, visit the book's webpage:
http://www.upress.umn.edu/book-division/books/animeas-media-mix

Please email me if you have any questions.
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University of Minnesota Press
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