Neil: our manual
llrogers at airmail.net
Sat Oct 14 14:05:44 EDT 2000
I know that it is inappropriate to use such lists for advertising, but
since Mr. Jones has attacked the quality of our publication and attempted
to shred my character, I think it's only fair that I be allowed to offer
the below description of the butterfly breeding manual I co-authored with
Nigel Venters. My replies to Mr. Jones' comments are indented. If you
are not interested, please simply delete this message.
At 08:10 AM 10/13/00 +0000, Neil Jones wrote:
>You say that you are not a monarch expert. This is a point on which we
>agree. You are however involved in what some people call "The Butterflies
>as Baubles Business". You are the co-author of a "book" on the subject.
>I have gone to the trouble of getting to see a copy of this "book".
>For this high price, what people actually get is a RING BOUND
>folder full of papers which have every appearance of being PHOTOCOPIES.
This is The Commercial Butterfly Breeders Manual, co-authored
by Linda Rogers and Nigel Venters, with Paul Chesterfield.
We decided to put it in a three-ring binder so that periodic
"updates" could be added into the original volume. Also,
there is an extensive Vendor/Supplier section which has
a text listing of livestock, equipment and supply vendors
and is followed by "brochure pages" from numerous
companies. This allows for new companies to add their
brochure pages to copies of the manual.
As for the manual being photocopied, you are right.
The manual original is with Schatz Publishing in Oklahoma.
They make high-quality copies of the manual for us,
run on 3-hole punch paper. When we wrote the manual
we used Word instead of a more suitable publishing
software which would have allowed for the huge
section files that have so many photos and drawings
in them. So, the printer was forced to make photocopies
of the original printed pages. There are five color pages
that are printed and not copied. The text sections are
original material, authored by Nigel Venters or myself,
along with a section on butterfly photography by
You are right again about me not being a butterfly expert.
That is why I wrote the sections on business development,
permitting, vendors/suppliers, creating a website, and
packaging and shipping. Nigel Venters wrote the sections
on raising butterflies.
About it being non-refundable. It would be very easy for
an unscrupulous person to buy and photocopy the manual
(especially since it is loose pages in a notebook)
and then ask for a refund. We really do believe that
our manual is high quality and are proud of it. So far,
others have all agreed. I have not heard one single
complaint from anyone who has purchased it, in the
>Now I have a very extensive collection of books on butterflies. Quite
>a few of them cover breeding them. I would be very reluctant to
>spend that amount of money on a single book. If I then were to discover
>I got an unbound volume for this price I would not be pleased.
In addition to attempting to provide complete instruction
on every aspect of raising the USDA species allowed for
shipment, the manual helps the reader with what's
required to set up and promote a butterfly business.
We honestly tried to provide people with everything
they would need to know.
You are quite honestly, the very first person to voice
a negative opinion of the manual. Instead of listing them
here, I will suggest to anyone that is interested to read
the unsolicited client reviews on our website, in the
section for the manual. This address is:
>It does seem to me that in your industry a lot of the money is being made
>by those who promote it to others as a way of making money. However
>perhaps I am being unfair and this is the American Way.
>I will leave others to judge.
What is wrong with writing a beautiful manual that
teaches others how to do something that you really
love? Nigel's love for butterflies and his generous spirit
for helping others comes shining through. Didn't you
enjoy the full color photos of the nine species? How
about the extensive section on containment systems
with detailed photos and drawings? Or the
predator and pest control sections? How about the
gardening section for host and nectar plants.
Some people like the chapters on artificial diets and
nectars, while still others enjoy the reference book
lists, disease control, egg washing, or making
clever little insect aspirators. Didn't you
enjoy Nigel's beautiful hand drawings?
Our website section on the manual lists the full
Table of Contents. I will not copy it in here, but
will say that it is quite extensive. The manual
is over 300 2-sided pages. We are truly proud
of it and the caring that went into its creation.
I am extremely proud to be associated with
Nigel Venters and Paul Chesterfield. I invite
you all to review it's Table of Contents on our
website, along with the reviews.
Thank you for this space and time to describe
our publication. It's real hard to put so much
of yourself into something and hear it called
a scam. However, I feel this subject
has been given probably too much attention.
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