[Nhcoll-l] AIBS Writing for Impact and Influence Online Course: Register Now

[Jyotsna Pandey]

Dear Colleagues,

There is a growing recognition of the importance of providing scientists,
particularly graduate students and post-doctoral fellows, with professional
development training that will expand their career opportunities and
potential for professional success.  The American Institute of Biological
Sciences (AIBS) is pleased to announce a professional development program
that we have developed to help scientists strengthen their written
communication
skills.

This is an important professional development training opportunity.  I hope
you will consider sharing this opportunity with your students, staff, and
colleagues.

Below are more specific details about this online course, including
registration information.

*Writing for Impact and Influence: An AIBS Professional Development Program*

*It is perfectly okay to write garbage—as long as you edit brilliantly. *
-C. J. Cherryh

The American Institute of Biological Sciences (AIBS) has heard a common
refrain from faculty, scientists, government and private sector executives,
and everyone in between: Scientists are increasingly responsible for public
engagement and business writing, yet they are rarely given the tools they
need to succeed.

AIBS is responding by re-offering our professional development program
designed to help scientists, including graduate students, hone their
written communication skills to increase the impact and influence of their
message. This course complements AIBS’s highly successful Communications
Boot Camp for Scientists, which focuses on oral communication.

Writing for Impact and Influence provides practical instruction and
hands-on exercises that will improve the participant’s general writing
proficiency. The program will provide participants with the skills and
tools needed to compose scientific press releases, blog posts, memoranda,
and more, with a focus on the reader experience. Each product-oriented
session will have an assignment (deadlines are flexible), with feedback
from the instructor. The course is interactive, and participants are
encouraged to ask questions and exchange ideas with the instructor and
other participants. Each session is also recorded and shared with all
participants to accommodate scheduling conflicts.

*Who Should Take the Course?*

   - Individuals interested in furthering their professional development by
   augmenting their writing skills.
   - Graduate students and early-career professionals interested in
   increasing their marketability to employers.
   - Individuals interested in more effectively informing and influencing
   segments of the public, supervisors, policymakers, reporters,
   organizational leaders, and others.

*Sample Topics*

   - Press releases and writing for the media
   - Blogging and social media campaigns
   - Writing for professional audiences
   - One-pagers and writing for stakeholders
   - Action/decision memoranda
   - Synthesis

*Course Structure*
The course consists of six 90-minute online modules conducted live and
subsequently archived online for participant review. Modules are spaced at
weekly intervals to allow time for assignment completion. Live attendance
is recommended but not required, and the instructor can be contacted by
email at any time during the course.

*Assignments*
A writing assignment will be given in each of the first five courses.
Students will receive timely feedback on their assignments.

*Schedule*
The course will begin on Thursday, 1 July 2021. The subsequent course
sessions will be held weekly on Thursdays, through 5 August. All live
courses will begin at 2:00 p.m. Eastern time. Recorded programs will be
available to participants after the live session.

*Registration*
Space is limited and the course will be filled on a first-come,
first-served basis. Registration is required. To register for the course,
go to http://io.aibs.org/writing

For questions regarding the course please contact James Verdier at
jverdier at aibs.org.

Sincerely,
Jyotsna
___________________
Jyotsna Pandey, Ph.D.
Director of Public Policy, American Institute of Biological Sciences (AIBS)
950 Herndon Parkway Suite 450
Herndon, VA 20170
Phone: 202-628-1500 x 225
AIBS website: www.aibs.org
Follow AIBS on Twitter! @AIBSbiology <https://twitter.com/aibsbiology>

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