[Yulpub] Fwd: OCLC Report: Perceptions of Libraries and Information Resources

[Suzanne Lorimer]

 From DIG_REF this morning...

-Sue

>  An Important Report ....
>
>Perceptions of Libraries and Information Resources
>[ http://www.oclc.org/reports/2005perceptions.htm ]
>
>Perceptions of Libraries and Information Resources (2005) summarizes 
>findings of an international study on information-seeking habits and 
>preferences.
>
>With extensive input from hundreds of librarians and OCLC staff, the OCLC 
>Market Research team developed a project and commissioned Harris 
>Interactive Inc. to survey a representative sample of information 
>consumers. In June of 2005, we collected over 3,300 responses from 
>information consumers in Australia, Canada, India, Singapore, the United 
>Kingdom and the United States.
>
>The Perceptions report provides the findings and responses from the online 
>survey in an effort to learn more about:
>
>Library use
>Awareness and use of library electronic resources
>The Internet search engine, the library and the librarian
>Free vs. for-fee information
>The "Library" brand
>The findings indicate that information consumers view libraries as places 
>to borrow print books, but they are unaware of the rich electronic content 
>they can access through libraries. Even though information consumers make 
>limited use of these resources, they continue to trust libraries as 
>reliable sources of information.
>
>Inside the Report
>Introduction
>Part 1: Libraries and Information Sources--Use, Familiarity and Favorability
>Part 2: Using the Library--In Person and Online
>Part 3: The Library Brand
>Part 4: Respondents' Advice to Libraries
>Part 5: Libraries--A "Universal" Brand?
>Conclusion
>Appendix A: Supporting Data Tables
>Appendix B: Sample Verbatim Comments
>About OCLC
>
>Regards,
>
>/Gerry
>
>Gerry McKiernan
>Science and Technology Librarian
>Iowa State University Library
>Ames IA 50011
>
>gerrymck at iastate.edu
>
>---
>Listserv commands are sent to: LISTSERV at LISTSERV.SYR.EDU
>To sign off from DIG_REF, send a message with the command SIGNOFF DIG_REF
>To suspend mail, send a message with the command SET  DIG_REF NOMAIL
>To re-start mail, send a message with the command SET  DIG_REF MAIL
>To set to digest, send a message with the command SET  DIG_REF  DIGEST
>Please do not set your "out of office" messages to reply to listserv messages.

Suzanne Lorimer
Coordinator of Research Services
Research Services and Collections Department
226 Sterling Memorial Library, Yale University
P.O. Box 208240
130 Wall Street
New Haven, CT  06520-8240
(phone) 203-432-8371  (fax) 203-432-8527