[Nhcoll-l] iDigBio Webinar Tuesday, 2/23: Using social media to support and promote natural history collections

[Erica Krimmel]

Please join us *Tuesday, February 23rd at 2pm Eastern* for the seventh
webinar "Using social media to support and promote natural history
collections" in the iDigBio series Adapting to COVID-19: Resources for
Natural History Collections in a New Virtual World
<https://www.idigbio.org/content/webinar-series-adapting-covid-resources-natural-history-collections-new-virtual-world>.


iDigBio recognizes the rapid changes happening within museum communities
and the efforts being made throughout the community to adapt to these
changes. We hope that this webinar series can help to provide insight into
how different groups and institutions are adapting to life in a quickly
evolving world. All webinars will be recorded and held in Zoom.


*February 23: Using social media to support and promote natural history
collections*
Join speakers from the Florida Museum of Natural History, the Alf Museum of
Paleontology, and the Society for the Preservation of Natural History
Collections to learn how you can use social media as an effective outreach
tool, both for communicating the value of your collection and for forging
new collaborations. We will discuss how to frame social media engagement as
storytelling, including how to think about your target audiences and
narrative strategy on different platforms (Twitter, Facebook, Instagram,
YouTube, etc.) and how to use metrics to track success beyond numbers of
likes. This webinar will also cover how to consider inclusivity and
diversity in your social media strategy, and how to use backwards planning
to make your social media workload manageable.

*Speakers: *Sadie Mills, Gabe Santos, Mariana Di Giacomo

*Zoom Meeting Link*: https://bit.ly/2Z8M100

Follow the Zoom link above to join and please visit the webinar series page
for information on the additional webinars that will be featured in this
series:
https://www.idigbio.org/content/webinar-series-adapting-covid-resources-natural-history-collections-new-virtual-world

We hope to see many of you next week!

*Erica Krimmel*
Digitization Resource Coordinator
Integrated Digitized Biocollections <https://www.idigbio.org/> (iDigBio)
Florida State University
ekrimmel at fsu.edu
(619) 876-3794
ORCID 0000-0003-3192-0080 <https://orcid.org/0000-0003-3192-0080>
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