[EAS]Age of Transparency

pjk pjk at design.eng.yale.edu
Thu Oct 9 19:38:16 EDT 2003

Subject:   Age of Transparency

(from NewsScan Daily, 9 October 2003)

In their new book "The Naked Corporation," technology gurus Don
Tapscott and David Ticoll say that a new "age of transparency" will
revolutionize business. (The book' has received the enthusiastic
endorsement of industry leaders such as Google chief executive Eric
Schmidt, who has called the book "brilliant," and Cisco chief CEO and
President John Chambers, who says that the two authors "show how
trust--powered by broad corporate transparency--isn't just about
ethics, it is about success.") Tapscott and Ticoll write: "If the
bursting of the Internet bubble and the scandals of 2002 have told us
anything, it is that the days of opacity in business are over. Thanks
to the Internet, whistleblowers, aggressive news media, customers,
trading partners, shareholders, and community activists are gaining
unprecedented access to information regarding corporate behavior,
operations, and performance from financial data, employee grievances,
and internal memos, to environmental disasters, product weaknesses,
international protests, scandals and policies.  Corporations are
essentially becoming naked and 'if you're going to be naked, you'd
better be buff.'" ("The Naked Corporation: How the Age of Transparency
Will Revolutionize Business," Free Press)

A nice ideal, but it isn't happening. Not in most corporations, not at
all in Washington, and not in the institutions that educate the
inhabitants of either realm.  --PJK

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