Love Letter approaches US$5m Korean B.O.
Stephen Cremin
asianfilmlibrary
Tue Dec 7 11:24:06 EST 1999
While the latest "official" statistics on Iwai Shunji's "Love Letter"
acknowledge 300,000 admissions in Seoul on its first 12/13 days on release,
Fortissimo say that nationwide admissions on its third week is now just
approaching 1,000,000 admissions. With Korean ticket prices at W6500, that
puts it at very close to US$5m. Does this make it the most commercially
successfully Japanese film in Asia (outside Japan)? I think "Shall we
Dance" took in the region of US$7.5m in the States ... and of course "Ring"
took US$3.4 million in Hong Kong. (Admission price in HK is approximately
50% higher than in Korea.)
A review of "Love Letter" in The Korea Times earlier this week pointed out
that 100 illegal video copies were sold in the theatre PRIOR to the
screening the critic attended. Meanwhile Korean production company Shin
Cine have asked for a police investigation to curtail illegal domestic
distribution of their film "Lies" which has so far been twice denied a
certificate by the Korean Media Ratings Board.
Stephen Cremin
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