subway installation

[Bodo Sch=%ISO-8859-1?Q?=f6nfelder?=]

>It was reported in today's (Sunday) Daily Yomiuri newspaper that
>experimental advertisments are being shown on the Toei Shinjuku subway
>line, Tokyo.  Ninety 12 inch LCD screens are set in pillars between
>Shinjuku Sanchome and Akebonobashi stations showing still images which
>appear to passengers as a three second animation as they pass through the
>tunnel. The advertising campaign was launched by an unnamed advertising
>agency and the Tokyo Met. Govt. as a means to curb losses on public
>transport.  These trials will last until the end of March.
>
>The newspaper headline read: "Underground Movies"
>
>The article didn't mention what the advertisments were for. It brought to
>mind a scene in Wender's 'Tokyo Ga' when he shoots passing subway train
>windows, clearly making reference to a film strip.  I wish I was in Tokyo
>next month. If someone does travel on that line, would you be kind enough
>to post more details about it.  It seems rather innovative to move the
>spectator at 30 frames a second rather than the images.
>
>
>
>Joss Winn
>
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dear colleagues,

a similar installation is found in Berlin, containing a short animation 
film and the funding bodies of the EC.

Bodo Schoenfelder