Satchi
Julie Turnock
jturnock at hotmail.com
Tue Jul 20 21:00:15 EDT 1999
I'm glad this has been brought up, because the intense interest in the whole
Satchi affair has mystified me. I hope that others have insight on this.
Since I have been in Japan, I've been intersted in the love/hate fascination
Japanese women have for "pushy women," both in the workplace (including
mine) and in the media. While men often dismiss (or worse) this outspoken
kind of woman, many women I know are at the same time provoked by and
envious of pushy womens' willingness to speak their minds strongly and
without equivocation. Since most TV media coverage of Satchi I've seen is
on afternoon shows, it seems that the story plays most strongly to the
middle-aged and older, non-working woman. Perhaps the most interested
people in this affair are those who don't feel able to exercise such
strong-willed behavior, and are deeply interested in those who do and the
consequences visited upon them.
Also what to think about the Satchi merchandising that goes along with this?
She's appearing as mobile phone mascots and stickers, along with other
totems of high school girl life. In what way are people buying these things
identifying with her?
What has also surprised me, since I can't read Japanese well enough to
follow it very well in Japanese papers myself, is how absent the issue has
been in the English-language press. From TV and Japanese friends, I
understand how prevalent Japanese media coverage has been, but I've seen
almost nothing in English about it. Granted, I primarily read the Yomiuri,
but why is it assumed that English-language readers will have NO interest in
this issue?
Any other thoughts?
Julie Turnock
Hamamatsu, Japan
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