Satchi

[Eija Margit Niskanen]

I think it  was also primaraly set as a "war between women", since for a
couple of months the programs were always titled as Satchi vs. Mitchi
(Channel 4 morning show) , their photos side by side, underlying the
"common knowledge"  that women always fight with other women. Since the
media, I guess, could not get enough out of this war angle in the long run
( as I have understood, Satchi has refused to discuss the matter with the
press -am I right?), the media  turned to other people and issues in order
to keep the show running. I guess it has been going on for 3 months now....

eija


At 06:00 PM 7/20/99 PDT, you wrote:
>I'm glad this has been brought up, because the intense interest in the whole 
>Satchi affair has mystified me.  I hope that others have insight on this.
>
>Since I have been in Japan, I've been intersted in the love/hate fascination 
>Japanese women have for "pushy women," both in the workplace (including 
>mine) and in the media.  While men often dismiss (or worse) this outspoken 
>kind of woman, many women I know are at the same time provoked by and 
>envious of pushy womens' willingness to speak their minds strongly and 
>without equivocation.  Since most TV media coverage of Satchi I've seen is 
>on afternoon shows, it seems that the story plays most strongly to the 
>middle-aged and older, non-working woman.  Perhaps the most interested 
>people in this affair are those who don't feel able to exercise such 
>strong-willed behavior, and are deeply interested in those who do and the 
>consequences visited upon them.
>
>Also what to think about the Satchi merchandising that goes along with this? 
>  She's appearing as mobile phone mascots and stickers, along with other 
>totems of high school girl life.  In what way are people buying these things 
>identifying with her?
>
>What has also surprised me, since I can't read Japanese well enough to 
>follow it very well in Japanese papers myself, is how absent the issue has 
>been in the English-language press.  From TV and Japanese friends, I 
>understand how prevalent Japanese media coverage has been, but I've seen 
>almost nothing in English about it.  Granted, I primarily read the Yomiuri, 
>but why is it assumed that English-language readers will have NO interest in 
>this issue?
>
>Any other thoughts?
>
>Julie Turnock
>Hamamatsu, Japan
>
>
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