AW: AW: GOHATTO IN KANSAS

[Roger Fischer]

Hi there
That brings me to another question -  how important is the film marketing
via the web in Japan?

 I don't know if it still holds true, but I heard once that the second
spoken language on the internet seems to be japanese. If that's so, it is
quite difficult to understand, why Shochiku has such a "homemade" homepage.
In comparison with the beautiful movie campaign for GOHATTO in Japan - I saw
some posters in November 1999 in Oosaka as well as some publicity material -
the site is indeed shockingly bad. The use of several different fonts on the
japanese homepage irked me, especially because I like the GOHATTO title font
very much.

Are there other production, distribution companies who have a more web-savvy
approach?
Best regards
Roger



-----Ursprungliche Nachricht-----
Von: owner-KineJapan at lists.acs.ohio-state.edu
[mailto:owner-KineJapan at lists.acs.ohio-state.edu]Im Auftrag von Don Brown
Gesendet: Samstag, 24. Februar 2001 14:33
An: KineJapan at lists.acs.ohio-state.edu
Betreff: Re: AW: GOHATTO IN KANSAS


Can't help you out with the fonts, but thanks for drawing my attention to
the homepage.  I just had a look at the English homepage, and boy, what a
shoddy mess it is.  I could do better using Microsoft Word.  It is a
homepage in the most literal sense -  one page, with a few paltry photos
and a synopsis that gives away the entire plot.  You've read the homepage,
now there's no need to see our film!  Now there's a revolutionary approach
to movie marketing!
http://www.shochiku.co.jp/gohatto/index.html
Don Brown
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