V-cinema

[Tom Mes]

>I thought V-cinema movies where only for video market without any 
>theatrical release.

I believe the practice of giving V-cinema product a very limited theatrical 
run (usually in only one theatre in Tokyo and/or Osaka) became common in the 
mid-90s. Essentially as a way to enhance the film's appeal and to mark it up 
from being a simple straight-to-video release (and the image of cheap, quick 
and sloppy filmmaking this conjures up in many people's minds).

Although these films can no longer purely be called Original Video, they are 
most definitely made with the aim of recouping their money on video. The 
theatrical release serves as little more than advertising for the video 
release.

Tom

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