Japanese smellovision

[Aaron Gerow]

An effort by NTT Communications to bring additional sensations to the 
movie theater.

http://news.yahoo.com/s/ap/20060412/ap_on_fe_st/japan_smellovision

This is not like John Waters' Odorama, which was based on a "realism" 
of smell (what you smelled on the scratch card matching what was on 
screen, but rather a version of aromatherapy in which combinations of 
various smells not necessarily tied to objects on screen are supposed 
to produce the appropriate emotional reaction in the audience.

Aaron Gerow
KineJapan owner

Assistant Professor
Film Studies Program/East Asian Languages and Literatures
Yale University

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