From movies to commercials...

[Aaron Gerow]

On 2007.1.23, at 12:12  PM, mjk555 at skyblue.ocn.ne.jp wrote:

> A few weeks ago there was an article in the English Asahi re
> garding this:
> "Marketers seek gold on the silver screen"

Thanks for the reference. Commercial tie-ups are an important issue, 
but I was pointing to commercials that were not tie-ups, at least not 
in the normal sense. There probably is no clear borderline, but I was 
pointing to commercials that come out like a year or more after the 
film--and thus don't do much to sell the film--but rely on audience 
knowledge of the film to tell their stories.

Aaron