Toho riches

Aaron Gerow aaron.gerow at yale.edu
Fri Oct 17 11:58:24 EDT 2008


Speaking of rich studio that did not have a baseball team, the news  
services say that Toho has made more at the box office in the first 9  
months of this year than it did all of last year--even though last  
year's total was a record for the company. With Ponyo, Hana yori  
dango, 20-seiki shonen, etc., they've hauled in over 60 billion yen,  
far more than their rivals Shochiku (12.5 billion) and Toei (9.2). A  
Yukan Fuji piece I read quotes an industry figure expressing worries  
that this nearly monopolistic position may not be good for the  
development of the industry.



Aaron Gerow
KineJapan owner

Assistant Professor
Film Studies Program/East Asian Languages and Literatures
Yale University

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