NHK on Youtube

[drainer at mpinet.net]

Spot on, "exclusively local" is the norm and not the exception. This, as you know, goes beyond media, but to Japanese-style capitalism in general (some of it which could be good or bad, depending on what side you are on). It really makes you wonder about corporate strategies overseas. Sorry, I am little sour on the subject based on personal experience!

-d
  ----- Original Message ----- 
  From: Mark Nornes 
  To: KineJapan at lists.acs.ohio-state.edu 
  Sent: Friday, December 10, 2010 8:39 AM
  Subject: Re: NHK on Youtube


  Of course, it's a non-trivial issue, because it points us to larger strategies. We need more comm-types on KineJapan to guide us here. But doesn't John's experience indicate that their thinking is exclusively local to begin with? Where other large media companies in other parts of the world seem to be offering content online to hook people for now, while the strategies for extracting profit work themselves out. It just feels like there's no long range strategy that recognizes the way media distribution need not be territorialized so narrowly/nationally. It's why the subs thing came up, too. 


  Speaking of subs, did anyone hear the story on NPR where some online software allows thousands of people to sub a film simultaneously, wiki style? I just caught the very end, but it sounded amazing.


  Markus


  On Dec 10, 2010, at 2:58 AM, Junkerman John wrote:


    I was going to make the same point, that NHK doesn't have worldwide rights for some of the material in their programs. I recently worked on an English-language version of an NHK program where all the music had to be swapped out for public domain music, and another (a very powerful program about the drone war in Pakistan that really should be seen in the US) that will only be submitted to competitions because NHK didn't license worldwide rights to the footage. 


    John Junkerman












    On Dec 10, 2010, at 2:55 PM, Adrian Wood wrote:


      I think we should understand NHK’s respect for 3rd party rights which prevent their use of material outside Japan.

      Generally it is this issue that limits exploitation.

      Adrian Wood
      Inkulla Media


      From: owner-KineJapan at lists.acs.ohio-state.edu [mailto:owner-KineJapan at lists.acs.ohio-state.edu] On Behalf Of Eija Niskanen
      Sent: 10 December 2010 00:55
      To: KineJapan at lists.acs.ohio-state.edu
      Subject: Re: NHK on Youtube

      Which makes it virtually impossible to use Japanese DVDs for teaching...and makes the teacher teach rather Asian cinema than Japanese cinema - after all, it is easy to find Hong Kong, Korean etc. films with English subs. 

      So Japanese film companies are indirectly supporting the spread of other Asian cinema?

      Eija

      On Fri, Dec 10, 2010 at 9:51 AM, Michael Kerpan <mekerpan at verizon.net> wrote:
            Aren't almost all Japanese marketing decision of this sort stupid these days?

            I've been stunned by the virtually total disappearance of English subs on Japanese DVDs (even Shochiku dropped subs on Yoji Yamada's new film -- after including subs for almost 10 years on new YY films).

            MEK

            --- On Thu, 12/9/10, Mark Nornes <amnornes at umich.edu> wrote:

            From: Mark Nornes <amnornes at umich.edu>
            Subject: NHK on Youtube
            To: "KineJapan" <KineJapan at lists.acs.ohio-state.edu>
            Date: Thursday, December 9, 2010, 10:39 PM


            Mark Schilling reports on Variety that.....

              NHK Enterprises, a subsid of pubcaster NHK that sells and acquires programming, is partnering with YouTube Japan to offer NHK programs on the site free of charge.
              The programs on offer include popular NHK dramas and educational shows.

              The service, called NHK Program Collection, launched on Monday with 200 uncut shows, as well as 30 three-minute edited highlights from programs, with new content to be added regularly. It can only be viewed on PCs in Japan, though it may expand to cell phones as well.

            Not offering it globally is simply stupid.

            m 




      -- 
      Eija Niskanen
      Baltic Sea - Japan Film Project
      Kichijoji Honcho 4-12-6        
      Musashino-shi
      Tokyo 180-0004



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