[KineJapan] Content industry export value statistics?

Sten-Kristian Saluveer stensaluveer at gmail.com
Wed May 28 08:04:47 EDT 2014


Eija,
 you might try to scout some info through the J-LOP program - both Nishimura-san and Morishita-san of UNIJAPAN are involved at top level, and perhaps that link would
give access to larger performance assessments.
Through my interviews for the upcoming thesis I know that there is a heavy push on the part of the government to turn TIFF and TIFFCOM into multi platform “content showcases” even to  greater degree, with strong
emphasis on television and gaming - and Im sure that there are some (internal) data available for backing these decisions.
Sten

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Sten-Kristian Saluveer
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On 28 May 2014 at 13:00:06, Stephen Cremin (stephen at asianfilm.info) wrote:

I was thinking Uniqlo clothing... But karaoke is more believable.
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On Wed, May 28, 2014 at 11:26 AM, Eija Niskanen <eija at helsinkicineaasia.fi> wrote:

Stephen - you are right in your last remark. "Content" might refer to anything, including the sales of karaoke. :D
Eija


2014-05-28 13:11 GMT+03:00 Stephen Cremin <stephen at asianfilm.info>:
¥153. Just joking.

I'd love to know the value of movie exports and presumably that was estimated by JETRO, VIPO, etc, when pushing for their budgets. But given how difficult it is to get timely and detailed box office data in Japan, I imagine the numbers you're looking for might not be so forthcoming. (That US$300m Cool Japan fund should license Kogyo Tsushin's historical data for industry use. How can one hope to have a professional film industry in any country without transparent box office?)

In South Korea, sales companies give the actual dollar numbers for each film by territory to the Korean Film Council in confidence, who publish aggregated numbers on the annual percentage change in sales, including overages. They can also break it don by territory, to see how sales to Germany, etc, is faring. But looking at last years total export value, which grew 83.7% on 2012, is pretty meaningless without knowing what Weinstein paid for SNOWPIERCER.

It would be fascinating to have annual figures in Japan going back several years, if only to see the effectiveness of the subsidies going to sales companies at markets, etc. Surely it's the best indicator of their success. I'd be careful of the word "content" as it's too vague and government departments might define it more broadly than is useful.

Stephen Cremin


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On Wed, May 28, 2014 at 6:26 AM, Eija Niskanen <eija at helsinkicineaasia.fi> wrote:

Hi! Which source do you suggest I find reliable yearly figures in terms of finding the export value of content industry in all and movie export - and is there a special figure for remake export value?

Eija


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