[KineJapan] Vicki Fan Subbing Site

[Markus Nornes]

Thanks to an online essay by Tessa Dwyer, one of the scholars writing about
subtitling, I discovered the fascinating website Viki. This was a
fan-created website created at Stanford and Harvard, based in Singapore,
that crowd-sourced subtitling of Asian films and TV. Tessa explains:

https://urldefense.proofpoint.com/v2/url?u=https-3A__www.academia.edu_21900320_Welcome-5Fto-5FViki-5FFansubbing-5Fand-5FMedia-5FChange-3Fauto-3Dview-26campaign-3Dweekly-5Fdigest&d=CwIBaQ&c=clK7kQUTWtAVEOVIgvi0NU5BOUHhpN0H8p7CSfnc_gI&r=e7qMG9KFq7WNnPQWULWHJA&m=Jt_OTolqI-lCsyl3PYgyyBk4uj_9SZyC-Tp7SD_5RMQ&s=FknkjTn65MxJaQLrOiX-6CGKTAg69pxX-jWqJ8fO6gE&e= 

They seem to have borrowed the model used by the major Chinese fan subbing
organizations, where you have leaders at the top of teams that manage
various steps in the subtitling process. But anyone can join as a
subtitler, contributing to spotting, or subtitling or quality control. It's
pretty fascinating.

A couple years ago Rakuten bought the site out for a reported $200 million
or more. The business model uses ads, which can be turned off if you
subscribe. And it looks like you get the subscription if you start
subtitling.

It has more Korean and Chinese-language content than anything else, and
mainly the popular stuff. Definitely worth checking out, and keeping an eye
on.

https://urldefense.proofpoint.com/v2/url?u=https-3A__www.viki.com&d=CwIBaQ&c=clK7kQUTWtAVEOVIgvi0NU5BOUHhpN0H8p7CSfnc_gI&r=e7qMG9KFq7WNnPQWULWHJA&m=Jt_OTolqI-lCsyl3PYgyyBk4uj_9SZyC-Tp7SD_5RMQ&s=UzHAWI0vQFzb8BUmSiuI5lc75TmRYRClD9AnE7wHG0o&e= 

Markus
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