web visitors?

[Liz Day]

It's my understanding (gained from a friend who is a reference librarian) 
that using non-relevant "silent" keywords in order to attract people to 
your site is considered annoying and bad form, because it clogs up a web 
search with all kinds of results that had little to do with what the 
searcher was looking for, thus draining search engines of much of their 
effectiveness.
He says that this is frequently done, but strongly frowned on in the 
reference world.   Thus one could make an argument that "NABA" is not a 
good keyword unless the site is partially about NABA, or linked to 
NABA.   Things like "free sex", of course, are beyond the pale (unless, of 
course, the site really is about free sex! :-).

Regards,
Liz


 
 ------------------------------------------------------------ 

   For subscription and related information about LEPS-L visit:

   http://www.peabody.yale.edu/other/lepsl