[Yulcat-l] Fwd: OCLC Abstracts: Jack B. Blount named OCLC President, NextSpace 19 online, register for OCLC events at ALA
Swanekamp, Joan
joan.swanekamp at yale.edu
Wed Jun 13 21:23:01 EDT 2012
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From: OCLC Abstracts <oclc at oclc.org<mailto:oclc at oclc.org>>
Date: June 13, 2012 6:22:30 PM EDT
To: <joan.swanekamp at yale.edu<mailto:joan.swanekamp at yale.edu>>
Subject: OCLC Abstracts: Jack B. Blount named OCLC President, NextSpace 19 online, register for OCLC events at ALA
Reply-To: OCLC Abstracts <oclc at oclc.org<mailto:oclc at oclc.org>>
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OCLC Abstracts
The latest information about OCLC services, programs, news and events
June 11, 2012 | Vol. 15, No. 24 | ISSN 1932-4847
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In this issue
Jack B. Blount named OCLC President and CEO
New report offers insights into how social marketing works
Check out NextSpace issue 19 online
Don't forget to register online for OCLC events at ALA Annual
Jack B. Blount named OCLC President and CEO<http://visit.oclc.org/t?r=896&c=3250575&l=30085&ctl=428D690:C073EF2ACA43AF348439561B97C36B76F544A2D6437664E7&>
An executive with experience leading several technology organizations in a career spanning 35 years, Mr. Blount was most recently President and CEO of Alpha Bay Corporation, a global technologies and services provider based in Salt Lake City, Utah. From 2002 to 2005, he was President and CEO of Dynix Corporation, a technology-based library services organization that was acquired by Sirsi in 2005 to form SirsiDynix.
View news release »<http://visit.oclc.org/t?r=896&c=3250575&l=30085&ctl=428D690:C073EF2ACA43AF348439561B97C36B76F544A2D6437664E7&>
[jackblount]<http://visit.oclc.org/t?r=896&c=3250575&l=30085&ctl=428D690:C073EF2ACA43AF348439561B97C36B76F544A2D6437664E7&>
[comscore logo]<http://visit.oclc.org/t?r=896&c=3250575&l=30085&ctl=428D6A5:C073EF2ACA43AF348439561B97C36B76F544A2D6437664E7&>
New report offers insights into how social marketing works<http://visit.oclc.org/t?r=896&c=3250575&l=30085&ctl=428D6A6:C073EF2ACA43AF348439561B97C36B76F544A2D6437664E7&>
comScore, in collaboration with Facebook, has released its second research report that examines ways in which brands can quantify and optimize their social marketing programs on Facebook, a channel that now accounts for one in every seven minutes spent online. Key insights from The Power of Like 2: How Social Marketing Works<http://visit.oclc.org/t?r=896&c=3250575&l=30085&ctl=428D6A7:C073EF2ACA43AF348439561B97C36B76F544A2D6437664E7&> include:
* Brands can maximize social marketing programs by leveraging a framework to move beyond fan acquisition to delivering reach, impact and measurable marketing ROI
* Using the Brand Page as a control panel, brands should focus on benchmarking and optimizing against broader marketing objectives:
* Fan Reach—exposure in the news feed
* Engagement—fans interacting with brand page marketing content
* Amplification—viral delivery of marketing content from fans to friends of fans
* Facebook’s unique marketing channel enables Paid, Earned and Owned Media to be leveraged in a cycle of brand impact as these communications can be supplemented through Sponsored Stories and Promoted Page Posts.
In its first research report, The Power of Like: How Brands Reach and Influence Fans through Social Media Marketing<http://visit.oclc.org/t?r=896&c=3250575&l=30085&ctl=428D6A8:C073EF2ACA43AF348439561B97C36B76F544A2D6437664E7&>, comScore found that friends of fans represent a much larger set of consumers than a brand’s fans—81 times larger, on average. The link to this extended network occurs when fans engage with a brand’s messages, thereby sharing the message with their friends.
View news release »<http://visit.oclc.org/t?r=896&c=3250575&l=30085&ctl=428D6A6:C073EF2ACA43AF348439561B97C36B76F544A2D6437664E7&>
COMMUNITY
Check out NextSpace issue 19 online<http://visit.oclc.org/t?r=896&c=3250575&l=30085&ctl=428D692:C073EF2ACA43AF348439561B97C36B76F544A2D6437664E7&>
Cover story
ACT THINK global, ACT local<http://visit.oclc.org/t?r=896&c=3250575&l=30085&ctl=428D6A9:C073EF2ACA43AF348439561B97C36B76F544A2D6437664E7&>
Connect a few billion people to the same network with desktops, laptops, smartphones and cell phones and you unleash the ability for almost anyone to tap into resources of creativity and functionality that would have been unthinkable even 10 years ago.
Spotlight
OCLC WorldShare: Sharing at Webscale<http://visit.oclc.org/t?r=896&c=3250575&l=30085&ctl=428D6AA:C073EF2ACA43AF348439561B97C36B76F544A2D6437664E7&>
Libraries report the need for tools and time to better serve their communities. Working together, they can find both.
Don't forget to register online for OCLC events at ALA Annual<http://visit.oclc.org/t?r=896&c=3250575&l=30085&ctl=428D693:C073EF2ACA43AF348439561B97C36B76F544A2D6437664E7&>
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WORLDCAT UPDATE
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WorldCat is the world’s most comprehensive database of library materials. Updated at a rate of nearly one new record every second, WorldCat contains bibliographic records and holdings contributed by more than 11,000 libraries around the world. Learn more »<http://visit.oclc.org/t?r=896&c=3250575&l=30085&ctl=428D6AE:C073EF2ACA43AF348439561B97C36B76F544A2D6437664E7&>
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