Field Guide Brochure

Eric or Pat Metzler spruance at infinet.com
Tue Apr 10 08:18:18 EDT 2001


In reply to leptraps and gatrelle:  I know both of these fine men.  I've
known John for years, and I recently met the co-author, a photographer.  Ken
Philip said it best:  wait til you see the book.

The reactions, I've seen, to the brochure - a very fine brochure, without
seeing the book are alarmest at the best and slanderous at worst.  PhD
trained and highly experienced entomologists need not be members of Lep Soc
to write a fine book.  Jumping on them for their statement naming one
intended audience without seeing the book makes no sense to me.  These
statements are best saved for a review, which will occur in the next issue
of The Ohio Lepidopterists, newsletter of The Ohio Lepidopterists.

M.B. Prondzinski's observation about park rangers and naturalists is highly
appropriate.

It is finally warm in Columbus Ohio and leps are on the wing.

Cheers to all,

Eric Metzler

"Ron Gatrelle" <gatrelle at tils-ttr.org> wrote in message
news:002b01c0c12d$03dd55a0$9b0f1218 at gscrk1.sc.home.com...
> I find neither of these gentlemen in the Lepidopterists' Society members
> list. I find a "sign of the times" to have people writing regional
> butterfly book who are not Lep. Soc. members! Well, now we know why they
> did not say the book was for lepidopterists - and why it is for law
> enforcement. You don't have to be a psychiatrist to see the Freudian slip
> here.
>
> Lepsters are not assumed either. I have been writing articles and books
for
> over 25 years in several fields. I have worked with several editors - you
> don't "assume" your main target audience - you target them. Especially in
> advertising and marketing brochures. And you surely don't waste your money
> seeking those beyond the  "normal" audience/interest. You don't try to
sell
> cook books to "law enforcement".  The sad fact is that in today's America
> "law enforcement" is a part of the leps scene - and it has nothing to do
> with any interest in Lepidoptera. They are not the bug police. They are
> policing the buggers.
>
> RG
> ----- Original Message -----
> From: <Leptraps at aol.com>
> To: <gatrelle at tils-ttr.org>; <leps-l at lists.yale.edu>
> Sent: Monday, April 09, 2001 2:14 PM
> Subject: Re: Field Guide Brochure
>
>
> > The authors of "Field Guide to Butterflies of Illinois are:
> >
> > John K. Bouseman
> > Associate Professional Scientist at the Illinois Natural History Survey
> >
> > Jams G. Sternburg
> > Professor Emerritus of Entomology
> > University of Illinois,
> > Urbana-Champaigne and an affiliate of the Illinois Natural History
> Survey.
> >
> > I do not have access to the lep, Soc. Membership List, however, I will
> take a look at who they are tonight.
> >
> >
> >
>
>
>
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>
>    For subscription and related information about LEPS-L visit:
>
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>
>



 
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